Is the extraordinary paleness of the natives of the Baltic region caused by sexual selection? Are the different skin tones of men and women caused by sexual selection or are they a side-effect? Many women believe that a pale skin attracts men. Is this genetic? The answers are presented in seven topics: (1) Nature selects among competing alleles, not among species, nor individuals. (2) Selection can help an allele but hurt its host species. (3) Sexual selection happens when two alleles conspire. (4) The five hallmarks of sexual selection. (5) Is the Baltic paleness adaptation sexual selection? (6) Was skin-tone dimorphism caused by sexual selection? And (7) do current fashions prefer paler skin?